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Jim Cobb, Owner and Paint maker, Chroma
Artist Jim Cobb, started Chroma in a small factory at King's Cross, NSW, Australia in 1965 and remains its owner today. A high school teacher at that time, Jim was frustrated at not being able to source artists' paint with the qualities that he wanted for his own and his students' art. Jim began badgering household paint manufacturers for supplies to experiment with. This was the start of a life-time passion developing paints specifically formulated to meet the changing needs of artists.